bandida 360

Bandida is one of the biggest brands in the cider market

in Portugal, known for its disruptive and “outcast” attitude.

They don’t have a website, however, so they invited EDIT’s students to pitch our ideas.

Instead, we gave them a 360 campaign, designed to position the brand as top of mind for

the consumers, and reinforcing their disruptive positioning.

Bandida is one of the biggest brands in the cider market 

in Portugal, known for its disruptive and “outcast” attitude.

They don’t have a website, however, so they invited EDIT’s students to pitch our ideas.

Instead, we gave them a 360 campaign, designed to position the brand as top of mind for

the consumers, and reinforcing their disruptive positioning.

Bandida is one of the biggest brands in the cider market 

in Portugal, known for its disruptive and “outcast” attitude.

They don’t have a website, however, so they invited EDIT’s students to pitch our ideas.

Instead, we gave them a 360 campaign, designed to position the brand as top of mind for

the consumers, and reinforcing their disruptive positioning.

#ui/ux

#360 campaign

Teamwork makes the dream work, right? That’s why our tutors for the ui/ux course at EDIT challenged us to team up with the Digital Project Management and Digital Marketing and Strategy students. The goal was to work together in a 360 project and pitch it to a real client.


We had the chance to work with Bandida (formerly Bandida do Pomar, also known as Orchard Thieves).

They asked us to create a digital experience for them, so consumers could interact with the brand beyond the product.

Teamwork makes the dream work, right? That’s why our tutors for the ui/ux course at EDIT challenged us to team up with the Digital Project Management and Digital Marketing and Strategy students. The goal was to work together in a 360 project and pitch it to a real client.


We had the chance to work with Bandida (formerly Bandida do Pomar, also known as Orchard Thieves).

They asked us to create a digital experience for them, so consumers could interact with the brand beyond the product.

Teamwork makes the dream work, right? That’s why our tutors for the ui/ux course at EDIT challenged us to team up with the Digital Project Management and Digital Marketing and Strategy students. The goal was to work together in a 360 project and pitch it to a real client.


We had the chance to work with Bandida (formerly Bandida do Pomar, also known as Orchard Thieves).

They asked us to create a digital experience for them, so consumers could interact with the brand beyond the product.

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[let’s get to know the users]

[the consumers need]

📝

2 forms

[122 total answers]

💬

13 interviews

🍺

9 blind
taste tests

📈

market
research

[and the market]

People associate cider with:

heat, summer, sunsets, friends, festivals & outdoor lounges

Why cider?
more refreshing than beer

served with ice

Why cider?
more refreshing than beer served with ice

Bandida is known for:

events & festivals

Bandida is known for: events & festivals

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[to leave] their comfort zone

[to leave] the closet
[to leave] the routine

[to leave] the norm

[to leave] the monotony

[to leave] guilt behind

[to leave] their insecurities

[to leave] fear

[to leave] expectations

[they want to be the generation that...]

[they want to be
the generation that...]

“Sai da Toca” translates to Leave the Den.

Our concept for this campaign is to challenge people to reclaim their time, to do the things they love, hang out with friends and, of course, drink Bandida 😉.




Let’s follow Sofia, a 34 years old industrial designer.
She lives constantly overwhelmed with work, never getting a chance to hang out with friends and do things that really make her happy.


She needs to celebrate life. Guilt free.

“Sai da Toca” translates to Leave the Den.

Our concept for this campaign is to challenge people to reclaim their time, to do the things they love, hang out with friends and, of course, drink Bandida 😉.




Let’s follow Sofia, a 34 years old industrial designer.
She lives constantly overwhelmed with work, never getting a chance to hang out with friends and do things that really make her happy.


She needs to celebrate life. Guilt free.

“Sai da Toca” translates to Leave the Den.

Our concept for this campaign is to challenge people to reclaim their time, to do the things they love, hang out with friends and, of course, drink Bandida 😉.




Let’s follow Sofia, a 34 years old industrial designer.
She lives constantly overwhelmed with work, never getting a chance to hang out with friends and do things that really make her happy.


She needs to celebrate life. Guilt free.

[sofia]

[sofia]

[sofia]

[sofia’s day]

home

home

home

METRO

METRO

METRO

work

work

work

bar

bar

bar

SUPERMarket

SUPERMarket

SUPERMarket

[Sofia is gonna be reached by Bandida's campaign]

[Sofia is gonna be reached
by Bandida's campaign]

[but how?]

[but how?]

[awareness phase]

Campaign goes on air


We’re challenging people to live intensely, leaving their insecurities behind.

Time to [leave the den]


> TV, Radio, Social Media, Google & META Ads

Sponsorship of Watch.TM


A podcast by comedian and influencer Pedro Teixeira da Mota.

A season with special Bandida guests, product placement & exclusive deals.


> Social Media, Website, YouTube, Spotify, Google & META Ads

Sponsorship of Watch.TM


A podcast by comedian and influencer Pedro Teixeira da Mota.

A season with special Bandida guests, product placement & exclusive deals.


> Social Media, Website, YouTube, Spotify, Google & META Ads

22:54

Dicas para quem quer sair da toca | watch.tm 101

1,687 views • Premiered Jul 25, 2025
@BandidadoPomar

Like

Share

Download

Pedro Teixeira da Mota

197K subscibers

SUBSCRIBE

22:54

Influencer
Marketing

Association to humour influencers, exploring the brand’s connection to fun and different

sai e canta.

desinibe-te.

sai e canta.

desinibe-te.

FOLLOWING


Instagram: 87k

Tiktok: 192k

Average views: 87k

FOLLOWING


Instagram: 87k

Tiktok: 192k

Average views: 87k

FOLLOWING


Instagram: 87k

Tiktok: 192k

Average views: 87k

KIKOISHOT

KIKOISHOT

KIKOISHOT

FOLLOWING


Instagram: 245k

Youtube: 192k

Average views: 150k

FOLLOWING


Instagram: 245k

Youtube: 192k

Average views: 150k

FOLLOWING


Instagram: 245k

Youtube: 192k

Average views: 150k

PEDRO TEIXEIRA
DA MOTA

PEDRO TEIXEIRA
DA MOTA

PEDRO TEIXEIRA
DA MOTA

Special Edition Cans


Limited edition cans that challenge the consumer to leave their comfort zone and really embody the motto of the campaign.


> Social Media, Website & META Ads

Special Edition Cans


Limited edition cans that challenge the consumer to leave their comfort zone and really embody the motto of the campaign.


> Social Media, Website & META Ads

sai e canta.

desinibe-te.

sai e canta.

desinibe-te.

sai e canta.

desinibe-te.

Sofia is ready to Leave the Den. How will she find her community and interact with the brand?

Sofia is ready to Leave the Den. How will she find her community and interact with the brand?

Sofia is ready to Leave the Den. How will she find her community and interact with the brand?

[consideration & conversion phases]

Bandida to the Challenge


We’ll challenge consumers to create a joint bucketlist. Then, we’ll sponsor the most popular items, and help participants make their dreams come true, always in good company.


> Website, Social Media, Google & META Ads

A Rewarding Brand


Bandida rewards consumers for their loyalty.
All purchases will generate coins that can later
be exchanged for merch in the online store.


> Website, Social Media, Google & META Ads

The Store


Consumers will be able to redeem their coins
and buy all their favourite merch!

The Store


Consumers will be able to redeem their coins
and buy all their favourite merch!

sai e canta.

desinibe-te.

Party Service


Bandida will release a Party Service, reinforcing their connection to friendship and party moments.


Kits: Legendary, Controlled, Newbie

Personalised: Inhibited


> Website, Social Media, Google & META Ads

Party Service


Bandida will release a Party Service, reinforcing their connection to friendship and party moments.


Kits: Legendary, Controlled, Newbie

Personalised: Inhibited


> Website, Social Media, Google & META Ads

Following

For You

@kikoishot

#fyp #saidatoca

som original - kikoishot

Me

Inbox

Discover

Home

12:22

29.3K

162

1060

FALA
BANDIDA

Vox Pop: Pop Off Bandida!


Humorous social media series, where the host poses challenges to passersby, and shares brand initiatives.
Participants will get small promo items.


Host: kikoishot, an outspoken influencer
and ambassador of the LGBTQIA+ community


> Social Media, YouTube & META Ads

Sofia will receive newsletters and texts, so she never misses out on news and exclusive deals.

Sofia will receive newsletters and texts, so she never misses out on news and exclusive deals.

Sofia will receive newsletters and texts, so she never misses out on news and exclusive deals.

[timeline]

Maio

Campanha “Sai da Toca”

Junho

Julho

Agosto

Setembro

Outubro

Fase 01 | Awareness

HERO

HUB

AOL

Fase 02 | Consideração e Conversão

Fase 03 | Retenção

Ativações On & Offline “Sai da Toca”

Ativações On & Offline “Sai da Toca”

Bucketlist “Bandida ao Desafio”

Campanha “A Bandida Vale Pontos”

Rubrica Vox Pop “Fala Bandida”

Party Service “Bandida sem Travões”

Patrocínio Watch.tm

Influencer Marketing

Redes Sociais

On going

On going

On going

On going

Newsletter

On going

SMS

Redes Sociais

[what does bandida gain?]

> brand recognition

> Community

> aspiracional aspect

[what does sofia gain?]

> confidence

> feeling of belonging

[so, in the end]

Developed @ EDIT


digital project management: mariana ferreira

digital marketing & strategy: andreia marcelino, joana ferreira & pedro roque

ui/ux design: marta ribeiro, nuno mendes, junio moreira & victoria prado

[your turn]

[your turn]

explore

about me

manifesto

projects

let's talk

email

linkedin

explore

about me

manifesto

projects

let's talk

email

linkedin

explore

about me

manifesto

projects

let's talk

email

linkedin